Corporate culture as a factor of staff motivation

The article is devoted to the study of the influence of corporate culture on staff motivation. It examines the main components of corporate culture, its role in improving the efficiency of employees and strengthening team spirit. The experience of large companies that have successfully implemented programs for the formation of corporate culture is also presented. The author emphasizes that corporate culture is an important factor in staff motivation and can become a key competitive advantage of the company in the labor market.

For citation: Arutyunyan S.G. Corporate culture as a factor of staff motivation. "Telescope": Journal of Sociological and Marketing Research. 2023. N. 3. P. 105-111. DOI:10.24412/1994-3776-2023-3-105-111

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