Financial behavior of Russians: factors, types, and codes of vulnerability

Abstract: 
Digital transformation is having an increasing impact on people's behavior in everyday life, including economic behavior and consumption of financial goods and services. This study is interdisciplinary at the intersection of psychological and sociological knowledge. As a result of the online survey, the authors developed factors that influence the financial behavior of consumers of financial products and services, as well as types of financial behavior and matrix of financial behavior vulnerability codes.
Pages: 
50-55

For citation: Medyanik O.V., Legostayeva N.I. Financial behavior of Russians: factors, types, and codes of vulnerability. "Telescope": Journal of Sociological and Marketing Research. 2022. N. 4. P. 50-55. DOI:10.24412/1994-3776-2022-4-50-55