The study raises the actual issue of the life and meaning orientations of students of the Perm branch of the Financial University. As a result of the conducted opinion poll, the authors managed to get an idea of the worldview factors that determine the life and activity of youth. The most preferred choice of the younger generation was the following strategies of meaning of life: pragmatism, eudemonism, hedonism. Respondents are much less interested in ethical orientations such as debt ethics and asceticism. According to the researcher, in the work the concept of a person's «social character» appeared very vivid, which is developed by E. Fromm.