In today's increasingly competitive labor market, employers find it more and more difficult to attract and retain valuable employees. This article reveals the concept of an HR brand as an image of a company in the market that contributes to the effective recruitment of personnel and is an important component of the organization's personnel policy. Forming an HR employer brand is a rather complicated and lengthy process. To achieve this goal, today there are many modern methods, each of which has its own advantages and disadvantages.
For citation: Gridneva М., Ivanchenko L. Modern methods of HR-brand promotion. "Telescope": Journal of Sociological and Marketing Research. 2022. N. 1. P. 87-94. DOI:10.24412/1994-3776-2022-1-87-94