Modern methods of HR-brand promotion

In today's increasingly competitive labor market, employers find it more and more difficult to attract and retain valuable employees. This article reveals the concept of an HR brand as an image of a company in the market that contributes to the effective recruitment of personnel and is an important component of the organization's personnel policy. Forming an HR employer brand is a rather complicated and lengthy process. To achieve this goal, today there are many modern methods, each of which has its own advantages and disadvantages.

For citation: Gridneva М., Ivanchenko L. Modern methods of HR-brand promotion. "Telescope": Journal of Sociological and Marketing Research. 2022. N. 1. P. 87-94. DOI:10.24412/1994-3776-2022-1-87-94