2024. N 1

Sociology of innovative development

New social reality in the organization of innovation activities in modern enterprises

The article examines the processes of organizing innovative activity in a team of modern enterprises. The need for human-oriented management of the innovation process, taking into account the social reality of the development of social relations, is theoretically and empirically substantiated. The need to overcome the multidirectionality of the innovation process in the activities of enterprises is revealed, taking into account modern social reality, which involves the activation of social and labor relations in the collective of enterprises to solve socially significant problems: the development of professional and interprofessional competencies, social and professional communications, the formation of an active position of the individual in the labor process, social actions of various professional, qualification and status groups of personnel in achieving the production, economic and social development goals of the enterprise team, including their social interests and needs.


Sociology of Management

Public attitudes toward goals and characteristics of welfare state in Russia

Attitudes towards the idea of welfare state, its goals and characteristics are analyzed based on qualitative (focus-groups) and quantitative (online survey of 1900 respondents nationwide) data of the study “Russian citizens' request for a just social state”. At the normative level, the idea of a welfare state is included in the image of the ideal state by survey participants. Social tasks and obligations of the state are perceived as one of the key functions for a modern state. The characteristics which describe welfare state for respondents are not limited to economic aspects and social provision, but also include political and legal obligations: 65% of respondents expressed universalistic views on the characteristics of a social state - they choose all or almost all characteristics from the proposed list as integral parts of welfare state, 13% have moderately wide views and 22% - selective views. Significant differences were found in the attitudes of respondents of three generations - Soviet, transitional and post-Soviet – how wide they perceive the functions of welfare state, how large are the demands and expectations and the views on the ideal model of society as terminal goal - a society of equality or a society of open opportunities. The gap between normative expectations and evaluation of the current status of Russia as a welfare state is rather large – only one third of respondents believed that Russia today is a welfare state to the full extent. The reasons of the discrepancy between expectations and reality are multiple and include current situations that are not concentrated on one problem or aspect, but include substantive (low level and quality of payments and services), procedural (bureaucracy, corruption) and resulting aspects (high level of inequality). The Soviet generation is much more critical in its evaluations than younger generations which may be related to universalistic views on the functions of the welfare state, self-interests and values internalized during socialization and life experience in the Soviet social system.


Digitalization as a factor of sustainability of industrial enterprises

This research article explores the role of digital management in achieving the goals of enterprises and addressing emerging challenges in the new digital reality, as well as the study of social processes related to the motivation of human resources in the digital context. The article presents an overview of existing approaches to digital management, and provides examples of successful practices and best strategies for implementing digital tools in management processes at industrial enterprises. The authors of the paper pay special attention to the impact of digital management in the development of green economy, which is a priority in the modern world


Analysis of scientific discourse about the phenomenon of human potential: value and meaning components

The article is devoted to the analysis of scientific discourse about the phenomena of human potential and human capital in the scientific space of modern interdisciplinary research. The article reveals the content of the concept of human potential, presents the results of a scientometric analysis of the publication field on this issue, based on a sample of 529 of the most relevant articles posted in the ScienceDirect database in 2014-2024. In the process of network analysis, the presence of 8 research areas that make up clusters in modern studies of the content and characteristics of human potential was revealed. It has been recorded that in the structure of scientific discourse in modern foreign science, human potential is not fully correlated with the spiritual and moral component, values, but is interpreted mainly in the context of mental health, physical health and physical activity, longevity, increasing the level of education, sustainable development. While in domestic science human potential is correlated with the intensive development of the concept of human-oriented management.


About assessing the state of population health and problems in receiving medical care

The article examines the role of the category such as «health» in the context of its perception by the population, as well as the importance of preserving the health of the population by the country. The dynamics of population morbidity statistics, the number of medical institutions, and self-assessment of the level of health by the population were analyzed. The reasons for the population’s failure to seek medical care when necessary and failure to receive necessary medical care when contacting medical organizations are presented. Based on the presented statistical data, groups of problems noted by the population in the process of receiving medical care were identified, which relate to both the health care system itself and adherence to treatment, perception, and motivation of potential and actual patients of medical organizations. It is noted that the allocated resource, personnel, corporate and other problems require the formation and implementation of comprehensive measures.


Corporate culture in social service institutions

Corporate culture plays a key role in developing the personal potential of employees and in the success of organizations. It contributes to the achievement of the institution's goals, maintains a favorable working climate and prevents professional burnout. In the social sphere, where intensive communication and stress often affect the personality of specialists, the formation of a positive corporate culture is especially valuable. It helps to overcome difficulties, achieve success and solve internal and external problems


Development of human potential in the operations of a modern enterprise

The article presents a theoretical and empirical analysis of the phenomenon of human potential in the context of the activities of modern enterprises. A comparative analysis of existing management strategies allowed the author to identify priority areas for the development of human potential, factors and limitations of this process. Particular attention is paid to the influence of the network structure of society on the activities of enterprises and the possibility of realizing human potential in its innovative transformations. The author has proven that the development of human potential of modern enterprises overcomes the contradiction between the depersonalization of functional-role relations between staff and individuals in determining the achievement of specific performance results; between the needs of personnel for new knowledge, technology, culture and organization of production and the technological backwardness of the means of labor, the conditions for its modernization and transition to a new technological structure.


Factors influencing customer loyalty in the banking sector of Russia

This article explores the factors shaping customer loyalty in the banking sector of Russia, providing an overview of various approaches to defining the concept of loyalty in the market of banking services. The research encompasses the current state of customer loyalty levels in Russian banks and analyzes its dynamics, including annual variations. The article also meticulously examines the factors influencing the formation of customer loyalty in banks and identifies barriers hindering this process. Special attention is given to the advantages offered by the implementation of loyalty programs for businesses in the banking sector. Analysis of these aspects ensures a comprehensive understanding of the dynamics and peculiarities of customer loyalty in the Russian banking sector, serving as a foundation for the development of effective customer experience management strategies and the enhancement of the competitiveness of banking institutions.


Sociology of labor

Social reserves for transforming the activities of modern enterprises

The transition of modern enterprises to the fourth technological order is ensured not only by the modernization of the technical and technological structure of production processes, innovations in the field of labor and management, but also through the formation of the realization of human social reserves. Public recognition of a person as the main transformative force of social relations determines the need to determine their essential characteristics, factors of their development, and subject-oriented models of motivating an individual to highly effective work.


Sociology of Youth

Practices of mediaconsumption of social and political content by regional youth audience

The article explores the consumption practices of socio-political content by Russian youth. The authors present the results of a sociological survey of residents of the Leningrad region aged 18-25 and highlight the main trends in changes in media consumption by young people. They stress the decline in the popularity of television, radio, the printed press, and the increase in consumption of Internet content, the decrease in demand for socio-political information and news content. In addition, the give some recommendations concerned improving information policy for youth


Intellectual and spiritual development of children in adolescence

The article examines the period of the early years of a child's life, as well as adolescence, adolescence and adolescence and their impact on the formation of his intellectual and spiritual potential and capital. The personal, spiritual, moral and intellectual development of modern youth is considered. The intellectual, social and spiritual development of girls and women is considered separately within the framework.


Sociology of migration

Adaptation of migrants: immigrant organizations and ethnic entrepreneurship

The article examines the problem of adaptation of migrants in host societies. Immigrant organizations and ethnic entrepreneurship are highlighted as two mechanisms promoting adaptation. It was found that for more effective adaptation it is necessary that immigrant organizations be under the control of national organizations of the receiving countries involved in the adaptation and integration of migrants into society. The hostility of the local population and lack of control by the state and civil society are considered risk factors for maladaptation and ghettoization of migrants. The role of ethnic entrepreneurship in reducing migrants' dependence on government assistance and reducing the risk of criminalization is emphasized.


Migration waves as a consequence of climate change: scenarios of cultural interaction

The article considers the problem related to climate change as the cause of the emergence and maintenance of migration flows. Despite the fact that the last migration crisis of 2015 was mostly caused by armed clashes and conflict-prone territories, this article considers demographic and climatic changes as the dominant reasons for the increase in future migration flows, not armed conflicts or economic factors. Meanwhile, on the example of the migration crisis of 2015 It became clear that the host States had failed to deal effectively with the large waves of migrants. In this regard, the article presented several scenarios for the future cultural interaction between migrants and the host society.


School for young researchers

Employee engagement as a human resource management tool in modern organizations

This article examined the importance of employee engagement in human resource management. The ways of research and experience of increasing the level of staff engagement in modern organizations are presented.


Specifics of the application of digital marketing by banking institutions

The study is dedicated to exploring the specifics of digital marketing application by banking institutions in the modern banking industry. Digital marketing has become an integral part of the marketing strategy in the financial services sector, allowing banks to attract and retain customers more effectively, improve service quality, and increase revenues. The research will analyze which digital marketing tools are most in demand in the banking sector, how their implementation affects the development of banking institutions, and how banks adapt to changing needs and preferences of their customers in the era of digital transformation. The obtained results will help identify the main trends and challenges that banks face when implementing digital marketing, as well as identify ways to optimize this process to achieve strategic goals and enhance competitiveness.


Territorial branding as a factor in managing socio-economic processes using the example of the brand of the city of Kamyshin

The article is devoted to the study of the city brand as a strategic direction for attracting different target groups. The author draws attention to the problems faced by territorial branding, its impact on economic development and public life. A concept for creating a brand for the city of Kamyshin has been developed and proposed in order to increase its competitiveness among the diversity of subjects. The main focus is on the tourism attractiveness of the Kamyshin geobrand.



The article analyzes the processes of religious socialization and the formation of religious identity of the Cossack youth of the Krasnodar Territory within the framework of the program of "continuous Cossack education" in educational institutions of the region. Theoretical and practical developments of domestic and foreign researchers of religious identity are involved, the basics of the successful process of religious socialization within the framework of the theory of sociology of knowledge are described. The results of an empirical study of the level of churching of Cossack youth conducted by the Union of Cossack Youth of Kuban using the "Ch- index" method by V. F. Chesnokova in 2023 are presented. It is concluded about the need for psychological design as part of the implementation of successful religious socialization.


Development of entrepreneurial ecosystem in Russia during the global crisis

The study is aimed at studying the experience of using government support measures for business in conditions of biological threats. The empirical basis of the study was the largest biological threat of recent times - the COVID-19 pandemic. In the course of the work, using the content analysis method, a study was carried out of the difficulties faced by business in the context of COVID-19, actions aimed at overcoming the crisis, and an assessment was made of the effectiveness of government support measures.


Analysis of the demographic situation in the Russian Federation

the article presents an analysis of official data reflecting the current situation of demography in the country. Key demographic trends have been identified, such as a decrease in the birth rate, an increase in mortality, changes in the population structure by age and other factors affecting the demographic situation in the country. Based on this, it is concluded that there is a demographic crisis in Russia, which requires attention and urgent measures to develop and implement effective strategies to maintain and strengthen the country’s demographic potential.


Viral Communication as a Mechanism of Escalation of Social Dangers on the Internet

This article, based on the critical theory and the theory of mass communication, develops a theoretical and methodological approach to the study of social dangers that are increasing in the context of modern trends in the development of the media communication space. The author conceptualizes and describes such dangers as emotional exploitation, addictive information consumption and incompetent opinion leadership, and also analyzes the role of the phenomenon of viral communication in their escalation.


Socio-demographic dynamics in the Republic of Mordovia

In this paper, a study of the demographic situation in the Republic of Mordovia is carried out. The main trends in the development of socio– economic processes were identified: low birth rate, high migration rate and population aging. Based on the correlation and regression analysis, the main factors affecting fertility were identified and a regression model was built. The paper examined the state of marriage and divorce in the territory of the Republic of Mordovia, the peculiarities of marriage, the age structure of the couple, the period of birth of the first child in the family.


Personnel shortage as a crisis in the labor market

In the modern world, where competition in various spheres is becoming increasingly fierce, an important factor of success and long-term development of any organization is the loyalty of its personnel. Only a coherent structure of employee interaction based on knowledge, skills and experience can lead a company to success. The article analyzes the current situation in the labor market and reveals such a pressing problem as staff shortage, which does not allow companies to develop in the current realities.


Challenges and opportunities of remote work for personnel management

the article discusses the concept of remote work from the point of view of various scientific schools, its main components and features. The main challenges and prospects that companies face when managing remote personnel are presented, and the opportunities that remote work opens up to increase employee productivity and satisfaction are identified. In the text of the article, the authors analyzed the statistics of the remote work format in real time in Russia. As a result of the study, the authors, based on the analyzed information, presented conclusions about the connection between the efficiency of the organization and the introduction of a remote work system.