The article describes the role and sphere of influence of social and professional communications in medical organizations. The distinctive features of communications on the modern market of medical services are revealed, the characteristics of the features of the communication space in the sphere of healthcare are given. The author formulated and presented the main dominants of the implementation of social and professional communications for medical institutions. There are the specifics of the sphere of medical services at various levels (legislative, legal, internally regulated, socially significant, technical), the specifics of the subjects of interaction and the established relations between them, established business practices, the specifics of the object of interaction, channels of interaction and terms of interaction in this classification.

The need for knowledge about society as a whole is exacerbated in the context of its transformation, especially during the transition from chaotic disintegration to stabilization of its new orderliness. The managerial and pedagogical aspects of this need are of particular importance, since the functions of society and the structure of the highest level of society as a social system are considered, which is very important for managerial practice and without which it is difficult to convey to students the idea of society as a subject of sociology. The managerial aspect of this need is of particular importance, since the functions of society and the structure of the highest level of society as a social system are considered, which is important for managerial practice. In sociological theories of self-reproduction, in contrast to economic theories, the main subject of research is the reproduction of systems of relations and activities in society. Sociological theories focus on social institutions that structure reproductive processes and the constitutive role of individual thinking and behavior in the formation and maintenance of these institutions. The article examines the concept of social memory of society and the relationship of this concept with socio-economic dynamics, shows the basic (minimum) structural and structural-functional models of society, analyzes the main components of the presented models.

The article studies the processes of interaction between employees of large industrial enterprises of a full technological cycle and outlines the principles for the formation of social assessments that characterize them. It is substantiated that the very process of interaction between employees is rather hidden than open, associated with management decisions. A feature of the processes of interaction between workers is a weakly expressed desire for more complex work, for the introduction of innovations in the production process. Established empirically by limiting the processes of interaction of workers in solving socially significant problems.

The article examines the disproportions in the financing of the health care system at the regional level. The results of the calculation of investments in the healthcare system from the consolidated budget of the constituent entities of the Russian Federation are presented in comparison with household expenditures on paid medical services, including during the coronavirus pandemic. The object of the research is the regions of the North-West of Russia.

Globalization of the information space, activation of information impact on the life of society, its social institutions and processes, increases the social significance of digital society, turns Internet communications into an important tool for improving the personal potential of modern Russian youth.

The article reveals propaganda as a technology for managing collective behavior through the ideological and symbolic impact on mass consciousness and examines the place of the message in its structure. In accordance with such criteria as the form of expression and ideological orientation, propaganda messages are typified: manifesting, discrediting, inducing, and insinuating ones are distinguished, their persuasive potential is described.